Online marketplace creating new jobs

June 05, 2013 Author by Michael Smithson

Online marketplace creating new jobs

The global economy is rebounding from the downturn of the late 2000s, which could continue over the next several years. Additionally, accepting online payments has helped many companies bolster their profits recently, and more jobs are also becoming available as a result.

For example, the most recent Google Economic Impact report showed that web transactions have noticeably benefited numerous Pennsylvania merchants. In 2012, Google helped provide $2.5 billion in economic activity for Pennsylvania businesses.

Benefits provided to companies in various industries
Online merchants can interact with large groups of patrons, sharing important details with these audience members to significantly boost their profits. However, recent data showed that companies in many industries are promoting their products and services to online shoppers, a trend that may impact the global marketplace in the near future.

Pennsylvania's FOX43 reports that 75 percent of the Keystone State companies that profited from Google last year were from various traditional industries. Meanwhile, more businesses could consider the benefits of establishing a virtual storefront going forward, enabling patrons to learn more about different organizations in short periods of time.

Google vice president Susan Molinari noted that Pennsylvania employers are also creating jobs thanks in part to the wide range of digital tools that are readily available to business leaders. If more companies explore the opportunities provided by digital solutions, these firms may significantly increase their profits without delay. 

Convenience is important for online shoppers
The ability to highlight offerings to online customers is vital for vendors that want to extend their reach, but customer service also remains important. In a June 2013 comScore study, researchers found that convenience is frequently considered by customers when choosing between web merchants and brick-and-mortar stores. In fact, 44 percent of study respondents stated they would more likely shop with a retailer if they could buy a product online and pick it up at a brick-and-mortar location. 

"Consumers have a growing number of digital touch points, with more ways to stay connected with their favorite online retailers through every phase of the shopping, buying and fulfillment process," said Susan Engleson, comScore senior director.

Price is also a major factor for shoppers, and study officials reported that 78 percent of consumers want the least expensive options at all times. As more online vendors consider their future marketing plans, finding ways to accept quick, secure online payments is one of several considerations that may influence these merchants' decisions.


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